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about.

A passionate creative visionary and design leader, motivational mentality, drives execution, insight and data driven, leads by example... prioritizes continual learning and talent development.

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Creative Direction / Design + Innovation Strategy / Brand Development / Org Design / Talent Development / Advanced Concept Design / Consumer Focus / Data Driven Design / ​Design for Engineering /

Experience Design / Digital Ecosystem Design / Interaction Design / Agile Methodology

Head of Innovation and Performance Design / Senior Director - Global Product Design; Concept, design, and management of Vans’ innovation center: a uniquely connected footwear/apparel workshop, event plaza, and innovation showcase meeting & hospitality space. Combining action sports with design culture to create the future of the Vans brand. Leadership of the footwear + apparel innovation team focusing on insight driven long-term (3-6 year) strategic priorities, technologies & brand initiatives. Advanced Concepts team management - creating new visual language for developing technologies, methods of make, and pushing the possibilities of form and style. Lead the performance design team dedicated to creating the world’s #1 skateboarding, surfing, snowboarding & BMX products. Manage the digital innovation/3D team, integrating AI & visualization technologies to streamline the design-to-manufacturing process & lead adoption of new design technologies, enhancing accuracy & reducing costs.
Management of all footwear product design teams - lifestyle and performance - in addition to color, material, and graphics for “Vault” pinnacle lifestyle collaborations including Supreme, Filson, and Tyler, The Creator. Designed a re-imagined version of the Vans “Old Skool” inspired by decades of handmade factory variance and lost fit and form. This design became the Classic “Old Skool” shoe in 2010 and onward, growing from 4% of sales to generating $1 billion in annual revenue by 2018. Story, concept & design work for full year 50th Anniversary collection footwear, apparel, including limited edition quickstrike energy collaborations. Concept & design for limited edition, numbered Made in USA Vans. Helped create the brand’s “Creative Vision” design principles with BMW Designworks and cross-functional creative leaders and led design for a Vans x Fiat concept car.
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