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Design

Fiat x Vans concept car

Vans x Fiat Show Car
Vans x Fiat Show Car
Vans x Fiat Show Car
Vans x Fiat Show Car
Screenshot 2024-02-20 at 10.16_edited.jp
Vans x Fiat Show Car
Vans x Fiat Show Car Concept Sketches - Josh Ceniceros
Vans x Fiat safari concept

Vans corporate office

Vans Corporate Office - Long Beach Belmont Bench
Vans Corporate Office - Long Beach Belmont Bench
Vans Corporate Office
Vans Corporate Office Plaza - brand x architect communication
Vans Corporate Office Plaza - brand x architect communication

Vans Creative Vision - Design History 

Vans Design History

Vans OTW + Premium LX Icon Design

GROSSO FOREVER

Jeff Grosso Forever Thrasher
Jeff Grosso sk8-hi palms rock by Lance Mountain

Vans X Metallica 20th Anniversary Half Cab

Had the pleasure of meeting Metallica at their rehearsal space, chatting about their favorite instruments and ideating about the possibilities... Steve Caballero suggested to make the shoe really bright - like the "...And Justice For All" album cover.

 

James and Lars said that it should be black - and that their fastest, most aggressive album should represent Skateboarding... Hence it was "Kill 'em All' used for design and inspiration.

 

The band also asked to see "Metallica-ized" Half Cab labels.

 

They liked it a lot.  

2001-2005 Footwear Designs

 Some early Y2K designs like the Bearcat, Atwood, Widow, Whip and Whip 2 and La Cripta Dos were particularly successful - some styles selling over 1 million pairs per year - and some remain in production in 2025.  

Vans Vault 2004-2024
Pinnacle Lifestyle Designs

Pro Spec
athlete co-creation

Athletes may have injuries or a functional need that the current products do not address.  Pro-spec is how Vans designers work directly with athletes to create customized products to address these needs, to keep going and progressing.
 
Many of our current in-line technologies, constructions and comfort work has been informed by Pro-Spec projects.   

Pro Spec;
Need for more heel/midfoot support

Vans Pro Spec - Special Make for Athletes

Pro Spec;
Need for MAXIMUM grip, abrasion resistance, support, protection and cushioning.

Vans Jeff Grosso Pro Spec

Skate Classics internal shank;
informed by Pro Spec 

UltraCush 3D Footbed;
informed by Pro Spec 

Vans Skate Classics
Vans Skate UltraCush 3D footbed

Ultimate Waffle;
BEST AVAILABLE grip, abrasion resistance, support, protection and cushioning.

Vans Ultimate Waffle
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