design leadership

Innovation Strategy + Roadmapping | Seasonal Kickoff Design & Innovation Showcases

Strategic and creative direction for seasonal kickoff showcases - exhibiting design direction, onboarding innovation, trend incubation and creative approaches to evolving consumer needs.

Matt Nosbusch leading advanced concept collection

Neal Shoemaker leading skateboarding advanced concept

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Vans Innovation Center

Concept, design and project leadership of Vans’ on-campus innovation center—a connected

footwear, apparel and accessories workshop, skatepark/event plaza, and design and innovation showcase facility.

Below; Original pitch deck and design concept work.

The 2025 MTE UltraRange Neo 2.0 and the UltraRange Franchise

Originally Introduced in 2017 - The UltraRange franchise concept was a design led exploration focused one key consumer need - versatility. Since 2017, The Vans Surf design team has delivered over 25 versions since of UltraRange footwear accounting for a substantial amount of Vans' revenue and product diversity.

The Crosspath XC | Snowboarding | Outdoor Footwear and Apparel

The 2025 Crosspath XC, a hyper functional and maximally cushioned all-terrain performance product featuring a custom designed Vibram outsole, speed lacing system and optional GoreTex upgraded executions. The MTE Team's style-forward, hyper-functional apparel collection, obsessing fit, materialization, construction, and elevated details.