design leadership
Design + Innovation Showcases
Strategic and creative direction for seasonal kickoff showcases - exhibiting design direction, onboarding innovation, trend incubation and creative approaches to evolving consumer needs.
The 2025 MTE UltraRange Neo 2.0 and the UltraRange Franchise
Originally Introduced in 2017 - The UltraRange franchise concept was a design led exploration focused one key consumer need - versatility. Since 2017, The Vans Surf design team has delivered over 25 versions since of UltraRange footwear accounting for a substantial amount of Vans' revenue and product diversity.
The Crosspath XC and MTE Apparel
The 2025 Crosspath XC, a hyper functional and maximally cushioned all-terrain performance product featuring a custom designed Vibram outsole, speed lacing system and optional GoreTex upgraded executions. The MTE Team's style-forward, hyper-functional apparel collection, obsessing fit, materialization, construction, and elevated details.
Partnership + Collaboration design management
New Categories/Brand Extensions
Lifestyle Design Management
Franchise Design Language
